As online marketing strategies continue to evolve, the development of microsites has proven to be highly effective. Microsites are an auxiliary to your company`s primary website, with the main distinction being that microsites are often focused on a specific product or content theme.
Whether functioning as an independent website or as a subdomain, microsites can be utilized to further a range of strategic objectives during a product launch. In addition to supporting sales efforts, microsites help to open distributor channels, generate industry awareness, boost search engine optimization efforts, and sculpt a unique, ownable brand image.